Brady Park’s bio
Brady Park is a donor recruiter and multimedia developer for Stem Cell Club, a donor recruitment organization that works to improve Canada’s stem cell donor registry. He is a fourth year undergraduate studying medical sciences at Western University in London, Ontario, where he has led the university’s Stem Cell Club chapter as co-president since 2019.
Brady launched and currently leads Stem Cell Club’s national TikTok committee, which develops short videos (TikToks) on the rapidly growing social media platform to support donor recruitment efforts. His team’s TikToks are published to tiktok.com/@stemcellclub and shared widely across social media, as well as by major medical organizations and Canadian media outlets. Brady also leads the development of longer videos featuring Canadian stem cell donors, recipients, family members, and recruiters. These videos support national virtual donor recruitment campaigns.
Brady’s research interests lie in the use of multimedia resources and social media to improve outcomes in hematopoietic stem cell donor recruitment, particularly the recruitment of committed ethnically/racially diverse donors. His work evaluates the impact of viewing multimedia on eligible donors’ knowledge and attitude towards stem cell donation, which are associated with donor ambivalence and attrition.
Twitter: @braadypark