Registration Open for the Public Education and Awareness Committee Community Forum on March 22, 2023

Registrations are now open for a special presentation during the next Public Education and Awareness Committee Community Forum, hosted by the Canadian Blood Services (CBS).

Kim McMullen of Flipside Creative will host a special presentation for partners across the country, outlining the marketing plan for an upcoming national awareness campaign to launch in time for the National Organ and Tissue Donation Awareness Week (NOTDAW) 2023, “Leave Well”. This campaign will aim to raise awareness about the critical need for more donors in Canada, and encourage Canadians to register their decisions and to talk about organ donation and its impact.

This innovative collaborative national campaign will assist organizations in raising awareness about the critical need for more donors, encourage Canadians to register their decision, and encourage Canadians to talk about organ and tissue donation and its impact. Partners will have access to a full marketing package, and this session will outline what’s in it, how to use it to support your efforts, how and when to customize with your logo, and much more!

Please join CBS for this special Public Education and Awareness Committee Community Forum.

  • Date: Wednesday, March 22, 2023
  • Time: 1-3 pm EST
  • Online: Teams
About CBS’ Public Education and Awareness Committee

The Public Education and Awareness Committee (PEAC) facilitates interprovincial collaboration in the development and implementation of public education and awareness strategies. Organ donation and transplantation is complex and not well understood by the public. There are many misconceptions that contribute to barriers to registering intent to donate or consenting to donation. Educating Canadians, fostering a culture of donation and increasing the number of conversations about donation, and ultimately the number registered organ and tissue donors, is part of a comprehensive system-wide approach to increasing donation rates in Canada. Our collective aim is to shift Canadian attitudes so that donation is accepted as a social responsibility and donation becomes the norm, not the exception.

Goals and objectives
  • Increase the number of registered donors in Canada
  • Ensure all Canadians have accurate information to make an informed decision about donation
  • Construct strong, simple, coordinated national messaging to encourage Canadians to act on their decisions about donation
  • Conduct research on public opinions and attitudes, and keep abreast of international advancements, to continuously inform strategy and activities
  • Collaborate on a national approach to engage with external stakeholders, organizations and interest groups
  • Develop a national public education strategy

Visit the website for more info.