Peggy John’s bio
Peggy John, Associate Director, Organ and Tissue Donation and Transplantation, Canadian Blood Services
Of her 30+ years of work in communications, Peggy is most proud of the last decade (12 years actually) and the work she’s done or lead in support of organ and tissue donation and transplantation awareness. Prior to joining CBS, she led the communications and community outreach team at BC Transplant where she established the agency’s ‘Live Life Pass it On” brand, led the development of partnerships with Service BC and ICBC to provide in person opportunities to register, and worked with Global TV to organize Canada’s first national organ donor registration drive. Peggy has been with Canadian Blood Services for just over six years and is honoured to lead a team whose work in education and awareness aims to inspire a culture among Canadians where organ donation is the norm.